Lovely words from clients
I can’t recommend Emma and the team highly enough !! Emma has delivered world-class content copywriting published in Forbes, LA Weekly and more. Delivering high-quality work, reliably and consistently over time and I truly value our trusted business relationship."
Never have I met someone who can get inside the personality of your business so quickly and yet so professionally. Emma at Magnetic Copy writes a monthly blog for me. Reading a blog written by Emma feels like reading something I have written in terms of tone and personality BUT so much more compelling and professional. Highly recommend."
Emma did a wonderful job on my website copy. I didn't have the time to write it myself ... but when I read back what Emma wrote, I could almost believe I DID write it; she captured my tone of voice down to a 't'. Copywriting genius. And fast, too! If you are looking for great content, created efficiently and with minimal fuss, look no further. Oh, and Emma is a pleasure to work with too."
Anyone who is looking to improve their website copy needs to get in touch with Emma! She is a wizard with words and truly understands her client's needs. I recently asked her to rewrite the copy on my website. The whole experience from start to finish was brilliant, after an initial chat, Emma went and turned my ramblings into amazing copy for my website."
“It sounds just like me - but better!”
I specialise in writing copy with personality - taking the essence of you and splashing it across the screen.
Because the more authentically you come across, the more likely you are to attract people who really get you; aka, your dream clients.
This is why working with me on your copywriting or content is a collaborative process. I will listen to each word you say and pull out what makes you, YOU.
The ultimate goal is that you read your copy and could be tricked into believing you wrote it yourself. Except it’s clear, concise, and confident, focusing on all the things your perfect client cares about most.
Pull in your dream client from the very first word. Communicate your message with confidence and clarity through SEO-optimised website copy.
Build deeper connections with your people through thoughtful SEO-optimised blog content. Or, increase your impact with articles placed in top-tier global publications including Forbes, Maxim, and more.
Get my eagle eyes on the most important pages of your website, to diagnose which words are working, which words are flatlining, and tangible actions you can take to make things better.
Hi, I'm Emma!
I’m a Northern Irish, Glasgow-based copywriter. If you think that’s confusing, you should hear my accent!
I help service providers to gain clarity and confidence in their communications, through copy and content that reflects who they are, what they do, and what they have to offer - all from the perspective of their ideal customer.
So grab a cuppa, get comfy, and let’s get to know each other.