Hi, I’m Emma
I’m a Northern Irish copywriter based in Glasgow, who helps service providers around the world to use the right words to communicate their unique voice and value to their dream clients.
A bit about me
My journey into marketing began as a student when I organised a show at the Edinburgh Fringe Festival. The experience of pulling the show together and attracting people to come and see it lit a creative fire inside me.
After graduating, I spent five years working in the travel industry in content writing roles. This is where the light went on. I had always loved creative writing in school, spending hours pouring over books and writing my own stories. So to have found a job where I could spend all day, every day writing? It was exactly what I wanted to do.
As time went on, a voice in my head started whispering: “Why don’t you do this for yourself?”.
Some fun facts! Because why not...
- I have a degree in History from the University of St. Andrews.
- I’m a professionally trained singer, and once auditioned for Britain’s Got Talent.
- My Chocolate Chip Cookies are out of this world.
- I’m a huge musical theatre fan. Currently listening to: Six
It’s more than just words…
It might not be the coolest thing to admit…but I love research.
So when we work together, I spend time doing research. A lot of research.
Research on your business. Your competitors. Your market. Your audience.
And then I’ll tie all of this together to build a clear picture of who you are – but also, who your target customer is. Their hopes and dreams. What they want - and what they need. And most importantly – how you alone can serve them, better than anyone else.
It’s an in-depth process – but the result is copy that turns curious readers into biggest fans.
By the time your dream client has finished reading, they’ll be convinced that you are the person they’ve been waiting for all along.
Pull in your dream client from the very first word. Communicate your message with confidence and clarity through SEO-optimised website copy.
Build deeper connections with your people through thoughtful SEO-optimised blog content. Or, increase your impact with articles placed in top-tier global publications including Forbes, Maxim, and more.
Get my eagle eyes on the most important pages of your website, to diagnose which words are working, which words are flatlining, and tangible actions you can take to make things better.