About

Hi, I’m Emma

I’m a Northern Irish copywriter based in Glasgow, who helps service providers around the world to use the right words to communicate their unique voice and value to their dream clients.

A bit about me

My journey into marketing began as a student when I organised a show at the Edinburgh Fringe Festival. The experience of pulling the show together and attracting people to come and see it lit a creative fire inside me.

After graduating, I spent five years working in the travel industry in content writing roles. This is where the light went on. I had always loved creative writing in school, spending hours pouring over books and writing my own stories. So to have found a job where I could spend all day, every day writing? It was exactly what I wanted to do.

As time went on, a voice in my head started whispering: “Why don’t you do this for yourself?”.

Emma standing in her kitchen with a freshly baked cookie, there is a full batch on a plate on the counter.

Some fun facts! Because why not...

I have a degree in History from the University of St. Andrews.
I’m a professionally trained singer, and once auditioned for Britain’s Got Talent.
My Chocolate Chip Cookies are out of this world.
I’m a huge musical theatre fan. Currently listening to: Six

Are you ready to feel confidence and clarity in how you communicate?

What I do is simple:
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I put myself in your reader’s shoes and write copy that proves you’re their perfect fit.
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Alongside years working in marketing, I have studied data-driven marketing practices and know which steps to take to deeply understand your dream client – no matter your niche.
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I have worked with clients across a wide range of industries – from business coaches to nutritionists, to digital marketing agencies and award-winning professional speakers.
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They say variety is the spice of life – and I love waking up in the morning to delve into other worlds, to learn more about what makes people tick.
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We will closely collaborate so I can learn everything about you and your business. Your mission, vision, ethos, and the value you have to offer.

All of this informs the best way for you to communicate with your people.
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It’s more than just words…

It might not be the coolest thing to admit…but I love research.

So when we work together, I spend time doing research. A lot of research.

Research on your business. Your competitors. Your market. Your audience.

And then I’ll tie all of this together to build a clear picture of who you are – but also, who your target customer is. Their hopes and dreams. What they want - and what they need. And most importantly – how you alone can serve them, better than anyone else.

It’s an in-depth process – but the result is copy that turns curious readers into biggest fans.

By the time your dream client has finished reading, they’ll be convinced that you are the person they’ve been waiting for all along.

Copywriting Services

Website Copywriting

Pull in your dream client from the very first word. Communicate your message with confidence and clarity through SEO-optimised website copy.

Write my Copy

Blog & Article Writing

Build deeper connections with your people through thoughtful SEO-optimised blog content. Or, increase your impact with articles placed in top-tier global publications including Forbes, Maxim, and more.

Create my Content

Website Copy Health Check

Get my eagle eyes on the most important pages of your website, to diagnose which words are working, which words are flatlining, and tangible actions you can take to make things better.

Diagnose My Website